From Tent to Trademark: Building a Brand the Real Way
Monday, September 22, 2025 1:00–2:00 PM
- LocationStudent Union: The Blackstone LaunchPad
- DescriptionJoin Josiah Candelaria, founder of Purple Ocean Superfood Bar, for an inspiring TED Talk titled "From Tent to Trademark: Building a Brand the Real Way."
In this powerful session, Josiah shares how he built his thriving business from a single tent setup into a cultural movement -- without investors or shortcuts. This talk dives into real-world strategies for starting a business with purpose, validating ideas through action, overcoming challenges and building a brand that resonates deeply with the community.
Students will leave equipped with practical insights, entrepreneurial mindset tools and the belief that your passion -- no matter how small it starts -- can become a platform.
Registration Link: https://ucf.startuptree.co/event/s/PS6jRd8DidLs4pzXgSVRfa/From-Tent-to-Trademark%253A-Building-a-Brand-the-Real-Way - Websitehttps://events.ucf.edu/event/3952669/from-tent-to-trademark-building-a-brand-the-real-way/