UCF Rosen College of Hospitality Management, the nation’s top-ranked institution for hospitality and tourism education, proudly introduces its newest addition: Center Stage at Rosen College. This innovative space offers students a fresh, immersive learning environment that enhances their ability to engage in practical scenarios, preparing them for careers in hospitality, events and entertainment.

Center Stage is a dynamic hub where students, faculty, and industry professionals can share insights, experiences, and creative ideas. This versatile venue will allow students to produce live events, simulate trade shows and engage in various activities. It provides a platform to showcase the exceptional talent fostered within Rosen College’s globally recognized programs, including the entertainment management and event management degree programs.

“Center Stage is more than a venue — it’s a launchpad for student innovation,” Dean Cynthia Mejia says. “It is an exciting addition to our learning environment, giving students yet another opportunity to apply their knowledge in real-world yet experiential settings.”

Rosen College is proud to collaborate with leading industry sponsors for Center Stage:

• BeMatrix: Headquartered in Belgium, BeMatrix operates worldwide and is a global expert in modular systems for event displays.
• ETP (Entertainment Technology Partners): Headquartered in Orlando, ETP is a global multi-brand entertainment technology company.
• LMG: Also based in Orlando, LMG is a full-service audiovisual provider known for creating stunning live experiences through cutting-edge technologies.
• Freeman: A global leader in event production and logistics, Freeman specializes in designing and executing trade shows, conferences and experiential marketing events.
• Cort: A nationwide leader in furniture rental, offering high-quality furniture solutions for event spaces, office environments and temporary housing.

Center Stage will debut during the Spring 2025 semester with a variety of student-led events, showcasing the exceptional skills developed through Rosen College’s hands-on programs. Open for booking by students and faculty across all degrees, Center Stage exemplifies Rosen College’s mission to provide innovative, experience-driven education that equips students to lead the industry.

In addition to fostering creativity and collaboration, BeMatrix will equip students with access to advanced CAD (computer-aided design) technology, enabling them to design trade show layouts, stage setups and other event plans — valuable technical skills in high demand across the workforce. This new venue will complement other academic spaces like the Darden Auditorium, Walt Disney World Dining Room, Universal Orlando Foundation Library, and Anheuser-Busch Beer & Wine Lab, providing students with more opportunities to engage in production simulations, class projects, workshops and student-led events. Sponsored by leading industry partners, these spaces mirror real-world environments, offering students invaluable exposure to sector-specific practices.