Get a head start learning how to compete and win in UCF's most prestigious and rewarding entrepreneurship competition, The Joust! This interactive session will review preparation, application, and competition timelines as well as event rules and success tips. Join us - you can't win if you don't play!RSVP:

A webinar providing an overview of the marketing process for small business, as well as a close look at all elements of a marketing plan. Marketing is the driver of revenue growth and an imperative for small business success. Topics include the traditional four "P's" of marketing - Product, Place, Promotionand Price - as well as three new "P's" with special application to small businesses - Positioning, People and Planning.Virtual Location URL: https://events.blackthorn.io/en/6g3Q8Wa7/marketing-basics-webinar-5a1eVO62Yrl/overview Registration Link: https://events.blackthorn.io/en/6g3Q8Wa7/marketing-basics-webinar-5a1eVO62Yrl/overview

Success today isn't about traditional career paths but mastering the skills that drive impact and innovation. I'll share my journey of building ventures and scaling teams in the Skills Economy Era with practical insights on learning, adaptability, and creating your own opportunities. Registration Link: https://ucf.startuptree.co/event/s/PkJ4skCfq5nPE9h8MQ5jGM/Thriving-in-the-Skills-Economy-Era%253A-Lessons-from-Building-Ventures-and-Careers

This session focuses on the foundational elements of understanding customer segments, building strong relationships, and effectively using communication channels. You'll learn how to identify who your customers are, understand their needs and determine the best ways to interact with them.RSVP:Virtual Location URL: https://ucf.startuptree.co/event/s/MtR8LCMvbcPky5QuK48ufg/Introduction-to-Customer-Segments%252C-Relationships%252C-and-Channels

Discover how to identify your target audience and validate your business idea through effective market research and customer discovery techniques. In this interactive workshop, you'll learn how to gather meaningful insights about your customers' needs, behaviors, and preferences, and use that information to refine your product or service. Leave with actionable strategies to build a business that truly resonates with your audience!RSVP:

Capability Statement Boot CampPowered by the APEX Accelerator at UCFA capability statement is a popular piece of marketing collateral in government contracting. It a one-page summary of the business much like a 'company resume' and can be a great tool to introduce your business. A capability statement will not be the only piece of marketing collateral that you use in government contracting, but it can be a great first step.Kara Vernon and Steve South of the APEX Accelerator at UCF will present a detailed introduction to the capability statement and how it can be used in government contracting. Highlights will include:* An Overview of the Capability Statement * A Review of Key Components of a Capability Statement: Core Competencies, Differentiators, Past Performance * The Importance of Customizing Your Capability StatementKara and Steve will also review some example capability statements as part of their discussion, and the hope is that there will be at least one or two clients that are willing to have their capability statements reviewed in front of the audience as well.Join us for this training session focused on the cornerstone of your government contracting marketing effort!This event is sponsored by the Florida SBDC at UCF.Virtual Location URL: https://events.blackthorn.io/en/6g3Q8Wa7/g/x4W8BcsAj4/capability-statement-boot-camp-5a1eVO6B6t3 Registration Link: https://events.blackthorn.io/en/6g3Q8Wa7/g/x4W8BcsAj4/capability-statement-boot-camp-5a1eVO6B6t3