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- Oct 710:00 AMCapability Statement Boot CampCapability Statement Boot Camp powered by the APEX Accelerator at UCF.A capability statement is a popular piece of marketing collateral in government contracting. It's a one-page summary of the business, much like a company resume, that can be a great tool to introduce your business. A capability statement won't be the only piece of marketing collateral that you use in government contracting, but it can be a great first step.Kara Vernon and Steve South of the APEX Accelerator at UCF will present a detailed introduction to the capability statement and how it can be used in government contracting. Highlights will include:* An overview of the capability statement * A review of key components of a capability statement, including core competencies, differentiators and past performance * The importance of customizing your capability statementKara and Steve will also review some example capability statements as part of their discussion, with the hope that there will be at least one or two clients who are willing to have their capability statements reviewed in front of the audience.Join us for this training session focused on the cornerstone of your government contracting marketing effort!Virtual Location URL: https://events.blackthorn.io/en/6g3Q8Wa7/capability-statement-boot-camp-5a1e6g4Tun6/overview Registration Link: https://events.blackthorn.io/en/6g3Q8Wa7/capability-statement-boot-camp-5a1e6g4Tumv/overview
- Oct 1010:00 AMMarketing BasicsThis webinar will provide an overview of the marketing process for small business, as well as a close look at all elements of a marketing plan. Marketing is the driver of revenue growth and an imperative for small business success. Topics include the traditional four "P's" of marketing -- product, place, promotion and price -- as well as three new "P's" with special application to small businesses -- positioning, people and planning.Please note: Certain device's operating systems (e.g. Windows S mode), browsers, programs/features, applications, firewalls, etc. may exist that restrict you from accessing this GoToWebinar session and its features. If you run into such technical difficulties, please do any of the following:* Use Microsoft Edge Restart your device * Disable Microsoft S Mode * Configure your device's firewall to allow GoTo Webinar to run * Use a different deviceVirtual Location URL: https://events.blackthorn.io/en/6g3Q8Wa7/marketing-basics-webinar-5a1e6g4TumM/overview Registration Link: https://events.blackthorn.io/en/6g3Q8Wa7/marketing-basics-webinar-5a1e6g4TrxG/overview
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